Stupid business mistakes
Stupid business mistakes #6 :: No clear call to action (button)
A friend forwarded me an email, asking me (and other undisclosed recipients) to sign a petition to continue German support for Nepal. I decided to support her and her cause, spending a minute of my time on this. But this minute turned into this blogpost. And it has a valuable lesson for all of us:…
WeiterlesenStupid business mistakes #5 :: Having call centers ask your customers about their satisfaction
I was just called by a call center agent, inquiring about my satisfaction with a service inquiry I had with a lost DHL package. They were polite, but effectively disinterested in what I had to say (indeed, I had an issue I wanted to communicate, see below). The call center agent tried to follow a…
WeiterlesenStupid business mistakes #4 :: Spamming your user with messages about your awesomeness
People need to know how awesome they are for making the right choice and being your customer. You, in turn, should be awesome, and take care of the trust they place in you responsibly. Which brings us to today’s stupid business mistake: spamming your users with messages they do not want. This is one of…
WeiterlesenStupid business mistakes #3 :: Assuming things will work forever (The value of monitoring)
Things work, and there is no mistake about that! But, due to the universe constantly increasing in entropy, they do not work forever. They need to be supplied with your attention, knowledge and energy, so that they can continue to work. You know how it is, our bodies are pretty amazing – but at some…
WeiterlesenStupid business mistakes #2: trying to cheat people (a new kind of spammer)
A bait and switch site, which was supposed to show me some information about Python code. “Click allow if you are not a bot”. Abusing the Captcha to display notifications (probably spam advertising?) is definitely a clever idea. (From the technical and machination point of view) Why does the person who is behind this not…
WeiterlesenStupid business mistakes #1 being too greedy
I used to subscribe to a newsletter service ( a service which would allow me to send e-Mails to my customers ). The guy behind this had a convincing sign up, and a compelling video explaining his product. The user interface was so-so (a stupid business mistake I’m going to come to in a future…
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